YouTube Reaches More 18-49 Year Olds Than Top 10 Primetime US TV Shows

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YouTube held its annual Brandcast event last week as part of the Digital Content NewFronts, giving the online video industry an exclusive peek into what's trending, and making big waves on the platform.

There were a ton of product announcements, critical data, and quotable quotations to share, so after bringing you up to speed on what you may have missed at the fifth annual Brandcast in New York, I will examine the trends in the digital video marketing business and pose half a dozen questions that video marketers need to ask their company or their clients to gauge if they need to change their online video strategy.

Read the full article here: YouTube Reaches More 18-49 Year Olds Than Top 10 Primetime US TV Shows

This is a fascinating article but not so surprising to me as video has been growing exponentially over the last 5 years and is at this stage the dominant force online. It is pretty much a landslide victory at this point for video which is great because video is truly a great, fast and easy way to digest content in our busy lives!

All business owners should be taking note of this as this is not just in the US, but this is in many of the developed nations as well, especially the west. I personally am in Newcastle and don't see too many small business owners jumping on board yet but those that do will definitely be rewarded!